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Artem Lyashanov on the Ukrainian FinTech Leap: Why the Absence of the Past is Becoming a Key Technological Advantage

Today, the global banking system is experiencing its most powerful recovery in the last decade. While leading institutions in Europe and the US are demonstrating record profitability and regaining investor confidence (PBR > 1.0), the industry faces challenges that cannot be solved by traditional methods. Artem Lyashanov is a fintech entrepreneur, investor, and expert in… Continue reading Artem Lyashanov on the Ukrainian FinTech Leap: Why the Absence of the Past is Becoming a Key Technological Advantage

Contextual Advertising Explained: Publishers’ Ticket to Higher Earnings

Contextual advertising campaigns are served programmatically, which means that advertisers can review real-time metrics to optimize as needed. With the right programmatic partner, ads can be verified and served on relevant domains pre- and in-flight. By seamlessly blending with the surrounding content, contextual ads offer a non-intrusive and organic user experience. Users are less likely… Continue reading Contextual Advertising Explained: Publishers’ Ticket to Higher Earnings